The most important stories in advertising, March 2


Snap Snapchat Logo
Snap
Inc is valued at $24 billion after its IPO.

REUTERS/Lucy Nicholson

Good morning. Here’s everything you need to know in the world of
advertising today.

1. Snap
is going public at a $24 billion valuation
.
The
company raised $3.4 billion after selling 200 million shares.

2.
Facebook’s video app launched on Apple TV
.
The app
launched on Samsung Smart TVs earlier this week.

3.
These are the 10 most-liked advertising CEOs
.

Glassdoor data from the past two years classes the best bosses
across the industry, from traditional agencies to ad tech
companies.

3. Casey
Neistat is getting a daily live show on CNN
.
The
broadcaster acqui-hired the YouTube star and his team after
buying his app Beme in November.

4. YouTube
thinks its popularity with young people gives its TV service an
edge
.
The video streaming platform wants to get its
younger audience to pay for their first TV package.

5.
Investors are…

Read the full article from the Source…

Leave a Reply

Your email address will not be published. Required fields are marked *