The most important stories in advertising, March 2

Snap Snapchat Logo
Inc is valued at $24 billion after its IPO.

REUTERS/Lucy Nicholson

Good morning. Here’s everything you need to know in the world of
advertising today.

1. Snap
is going public at a $24 billion valuation
company raised $3.4 billion after selling 200 million shares.

Facebook’s video app launched on Apple TV
The app
launched on Samsung Smart TVs earlier this week.

These are the 10 most-liked advertising CEOs

Glassdoor data from the past two years classes the best bosses
across the industry, from traditional agencies to ad tech

3. Casey
Neistat is getting a daily live show on CNN
broadcaster acqui-hired the YouTube star and his team after
buying his app Beme in November.

4. YouTube
thinks its popularity with young people gives its TV service an
The video streaming platform wants to get its
younger audience to pay for their first TV package.

Investors are…

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