Finding the Subculture and Serving Them

The subculture. The group of passionate people who aren’t in the mainstream yet, and probably don’t want to be. Yet. But are an emerging power.

Think back 15 years ago. NASCAR was still a southern poor man’s sport, the Food Network was in its first year and the X-Games were still five years away. But through the years, they’ve grown. They’ve emerged into our everyday. And they’ve had something in common – a subculture.

NASCAR fans trek to their favorite track and spend 3, 4, even 5 days before the race tailgating and enjoying simply hanging out with other fans. It’s part carnival, part Woodstock, part family reunion, but all about food, fun and racing. Over the years, it’s built up fan base, so loyal other sports look to it for guidance. As the NASCAR subculture grew, so did the sport itself until it burst into popularity. New tracks were built in places like California, Chicago and Las Vegas (with one being built in New York right now). Corporations took note and what was once a sport dedicated to the “good ol’ boy network” was now about network television, Wall Street sponsors and big time money.

According to Forbes, “the average NASCAR team banks $ 12.3 million in profits, or roughly 15% of revenue” each year. Note that’s each team, staggering for a sport that, even today, carries a stigmatism of “low tech, low class and low budget”. Forbes also notes that Roush-Fenway Racing is valued at $ 316 million dollars, Hendrick Motorsports at $ 297 million, and Joe Gibbs Racing valued at $ 173 million. That’s big money which grew out of moonshine runners and hot rodders wanting to prove to each other who was the fastest.

And that’s the power of a subculture. It starts with passion, attracts others and grows like a tsunami and lands squarely on Main Street, USA. Look at the Food Network, watch how passionate the tv chefs are about eating. Watch the X-Games. Notice the shear determination the snowboarders, half-pipers and free stylers possess trying to pull off the next epic move. And then look around and see how many dedicated fans they have. The ones that follow their every move. Mimic their expertise and buy they products they use.

Looks a lot like NASCAR 15 years ago, doesn’t it?

Find the subculture and serve them. Think with 15-year vision, imagine how this group of people will grow and eventually become mainstream in the future. Then, later on, when Wall Street comes in, the networks take over and sponsorship money has to be brought in by Brinks, you’ll already be firmly entrenched, be an expert in what they want to know, have the contacts and connections they desperately seek.

In short, you’ll be riding the wave of the mainstream.

Brian Grossman is the owner of Wonderhouse Design in Cincinnati, Ohio, a design studio committed to authentic communication between client and audience and as much as possible, making it really cool.

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Emo Shoes: Bringing Your Love for the Emo Subculture to Footwear

There seems to be an even rising followers and degree of acceptance for the subculture in music and fashion called the emo subculture. Many emo inspired music and other articles show an extreme of the human emotions, commonly leaning to sadness, depression and other melancholy things. Many people love the raw idea of showing a deeper sense of the human feelings that shows even the painful side of feeling through music and the arts.

Let us dig deeper and examine the recurring articles used in emo shoes to understand the emo ideology better:

Dark hues – These shoe designs are known for using the dark color tones over the brighter ones. In this manner, deep sorrow and other depths of human emotions can be felt. Such designs are used not only in shoes but also in bags, shirts, caps and other fashion articles as well.

Mystical figures – These shoes are also characterized by its use of occult or mystical figures just like the Goth shoes. Such quality is a shared characteristic of these shoes with the slightly similar punk shoes and goth shoes. The mystical figures are very useful in creating more spunk and personality to the shoes. You need not worry about the appeal and character of such themes because they hold so much character that will let you stand out in a crowd.

Emo emoticons – The use of unhappy faces and other sad emoticons is consistent with the whole emo theme. Hence, these shoes will be more distinguishable over other popular shoe fashion trends such as the punk shoes or goth shoes.

Broken hearts – As humans consider the heart as the seat of the most intense human emotions, the use of hearts in emo footwear becomes perfectly logical. When these heart figures are used, there is a depiction of a deeper human emotions through it. Often, these hearts are depicted as broken, bleeding, in terrible shape or colored in dark hues. Through this depiction of the heart, the message of sadness or other deep emotion can be more easily expressed.

Artists, bands and anime characters – There are also many influential persons in the emo scene that many emo lovers adore. These people are often seen on these emo inspired articles and prove that the emo subculture has truly evolved into a big group. These famous personalities who make the emo subculture more popular will often appear in the shirt and shoe designs. Even famous anime characters are used to depict the emo tone and to achieve variety in the emo designs.

Emo Shoes are one of the highest fashion products out there now to buy.

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Student Culture: Youth Subculture as a Form of Self-Expression.

Young people always wanted to distinguish their individuality. For this purpose, they tried to find their distinct style and express it in their closing, behavior and interests. Such form of the youth self-expression got its name of the youth subculture. Every subculture has its beliefs and rules of behavior.

During centuries, there were a number of youth cultures. The most impressive were dandies, greasers, new romantics, gangsta, rockers, geek chic, punks, emo, grunge and the most famous and the most distinguishing hippy culture.

Let us consider some of these cultures that rise in their popularity nowadays: emo, geek chic and gangsta.

1. Emo. Black hair, tight jeans and studded belts are the features of the emo subculture. The subculture appeared in 1980’s in Washington D.C. First, it was a branch of the “emotional hardcore” called “emocore”. It legalized its status and broke into the mainstream subculture at the beginning of the 2000s when the record of Jimmy East Wood had a great success. Today, it is one of the most popular youth cultures. The stereotype is a young, sensitive and shy person in slim-fit jeans, tight t-shirt, black wristband and with dyed straightened hair. This style is sometimes associated with depression and suicide.

2. Gangsta. The most distinguished about this subculture is the gangsta rap style. It emerged as a type of the hip-hop culture. The essence of this subculture is to reflect the life style of the inner city youth. It is often accused of promoting violence, street gangs, vandalism, alcohol abuse, materialism. However, it is still the most commercial subgenre of the hip-hop.

3. Geek chic is a new interpretation of the unpopular “geek”. Actually, this style has some innovations every few years. The common features are the thick-framed glasses, checked trousers and a tucked-in t-shirt. The general idea is to look intelligent, but interesting.

Randy Wheeler is a professional academic writer in research paper services. Having degrees in history and sociology, he assists students from all over the world with academic writing help and essay writing online.

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